Want to Finish Your Side-project? Start by Getting Something on the Screen

Before Tom Wolfe wrote his masterworks, he was an ordinary writer who got plagued with writer’s block now and then. On an Esquire magazine assignment on California’s custom cars, he was convinced—and later admitted to his editor—that he wouldn’t be able to get the story done by himself. Byron Dobell, his editor, who desperately needed something, asked him to just write up his notes in a letter to him. Wolfe just did that.


Solving Energy Problems is Complicated; "The Grid" Tells us Why

Each year, I manage to finish around 17-20 books; not a lot by any measure, but it’s enough to stumble upon a few fascinating gems that give a refreshing perspective about something. This year, the book that did it was “The Grid” by Gretchen Bakke and that “something” happened to be the Electric Grid. It is a subject that can mistakenly assumed to be awfully mundane, but as you learn more, you begin the appreciate the complexity of making sure that the AC works when you switch it on.


It Didn't Work Out

My SaaS attempt didn’t work out. So another failure story? Should I write a bucket list of lessons to be learned, things that went wrong? Well, I could but honestly, there are no apparent reasons for it not working — I mean you could think of various issues but it’s hard to imagine if winding the clock back would put me in a better place about what I was trying — maybe it’ll or maybe it won’t. Here, ‘it’ refers to Blipmetrics, a SaaS application that I was trying to build for content marketers but I failed short of building any momentum with it. “It’s niche, it’s focused, that would have a visible impact on my success”, I thought but it didn’t carry much effect.


Never Underestimate the Power of Creating Something Useless

We conceived the idea of “Bouncelytics” as a small analytics tool to help people understand their bounced visitors I saw many blogs mentioning how bounce rate wasn’t a useful metrics since it didn’t account for the time spent on the page. As lean guys, we set-up our landing page with what we were planning to build and posted it wherever we could. We got about 170+ sign-ups and we were terribly excited about having so many people interested in our product.