There isn’t any established science that categorically nails the process of creating a startup (I have used “startup” to refer an Internet business of any scale). However, there are pointers from founders who did it successfully and cautious lessons from those who failed. Be it marketing, sales, hiring, or making business decisions, every area pertaining to startups has been meticulously covered in books, podcasts, courses, and articles.
One would think that the vastly accessible material has helped the likelihood of startup success. Maybe it has but there is hardly any evidence to corroborate that claim. Most Internet ventures still fail; most before getting any significant traction. What do we make of that? Why following the footsteps of successful founders remains failure-prone?
Maybe because building a startup is not as straightforward. It’s an antithesis of Anna Karenina Principle which suggests that the reasons behind unhappy families are numerous, whereas happy families have predictable things working for them. Obversely, successful startups succeed in their own way, while failed ventures are almost alike. It would be a glaring oversimplification but we can reduce startup failures to two reasons —